Brand75 Presell Funnel
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How a lead becomes a client
The Brand75 presell funnel moves a managing partner from casually scrolling LinkedIn to a booked call, by installing belief before any pitch.
The flow:
- A managing partner scrolls LinkedIn.
- A presell post (one of eight active angles) installs belief: one path, frustrations resolved. Not a pitch yet.
- A low-commitment CTA invites them to inspect one inquiry or run a self-audit.
- A QA gate does a blind-spot review before Chris sees the lead.
- The diagnostic page presents a draft package on the Brand75 site.
- The diagnostic ends in a single path decision the buyer owns: build, repair, fix, or no change.
- The session plus written recommendations produce a source-to-outcome map, and the buyer keeps agency over the decision.
The funnel is a working example of the same presell + automation Chris sells. It is itself a proof-of-concept.
Belief first
- • Content resolves competing paths and past frustrations
- • The offer arrives only after the belief is installed
Conversion
- • The diagnostic is the front door at a flat price
- • One success metric: completed paid diagnostics through GHL
Agency preserved
- • Buyer can build internally, repair a vendor, fix one workflow, or make no change
- • Law Firm OS implementation waits on scope approval